As a marketing and media agency or company, applying cyber security best practices needs to be a company-wide effort. With cyber crime costing UK businesses up to £4.6 billion a year, as marketers you play a critical role in protecting your organisation from online crime. Mitigating cyber threats is no longer just the responsibility of IT suppliers.
Handling and using first-party data is a key part of every day for businesses in the marketing industry. This is data that comes directly from your business’s customers and includes sensitive data such as bank details and contact information.
If sensitive information like this were to land in the wrong hands, it could have legal, financial, and reputational impacts for your organisation. To help you identify your risks and mitigate them, we have created a short video featuring the top 8 threats and and explained how they can be used by hackers.
How do hackers exploit the major risks faced by clients of marketing agencies?
1 - Unauthorised access to platforms, channels and systems
2- Loss of client information
3 - Stolen Financial Data
4 - Stolen Data, Strategies and Plans
5 - Theft of Personal Data
6 - Theft of Consumer Data
7 - Theft of Intellectual Property
8 - Gaining access to Communication Systems
By understanding the potential benefits and risks, business owners in marketing and advertising can better prepare and protect their valuable data and assets.
Let us help improve this area by booking a call with one of the team and if you don’t have an incident response plan in place, download and use our template to get started.
Don't wait until it's too late. Take the proactive step towards enhancing your cybersecurity today. Contact us to learn more.
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